There’s another distinct benefit of creating content for your business site: Content attracts links, and without links, there are no rankings.Ĭontent-driven link building is the only safe link building out there: You generate links via creating linkable content. It’s about really solving the problems behind search queries.Īs a result, it’s getting harder for affiliates and resellers to suck traffic away from brands in branded search queries, without the brand having to do much SEO improvement on their part. It is not about faking relevance and quality signals. It’s not guaranteed that you won’t run into those problems, but Google is getting better at figuring out the intent of a query and really finding what the best result should be.Īuthenticity and transparency go a long way. Google is getting better and better at being able to differentiate what people are really asking for.īe very clear about who you are and what you do. Number one, just be awesome at what you do. With that in mind, how exactly does Google understand quality and relevancy, when it comes to textual content? What is High Quality Content? Truly Useful Content Why Content is So Important for SEO?Ĭontent is traditionally fundamental to SEO because Google needs words and text to understand relevancy.Įven decades after Google algorithm was born and now that Google can now read visual and video content, Google still admits relying on text for the most part: It is using a variety of signals to evaluate how useful any search result turned out to be.Īuthentic value always comes first. Its innovative algorithm is implementing artificial intelligence to teach the algorithm to think like a human being. Gone are the days when you could have just used your target keyword a certain number a times across your document to convince the algorithm that your content is relevant to that search query. If it’s not driving profitable customer action, it’s not marketing. Please note if your content isn’t valuable, relevant and consistent, it’s not content marketing. Why is content so important for search engine optimization? First Things First: What’s “Content Marketing?”Ĭontent marketing is creating and distributing valuable, relevant and consistent content in order to drive brand awareness, traffic and sales. Content is considered to be the foundation of a successful SEO strategy.
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